Why wear fitness shoes?
Studies carried out at our Sportslab have shown that fitness and other sports involve a whole host of different movements. Movements like twists, repeated jumps, squats, lunges, etc. Our shoes are designed to help you perform these movements without risking an injury. Wearing suitable shoes reduces the risk of injury by 20% when compared with people who wear running shoes.
The multi-directional flexibility refers to how well a shoe flexes and twists to support direction changes. Studies have shown that we need 1.7 times more flex and extension during fitness activities than during running. The ankle's movement also varies depending on the kind of fitness or running you do. That's why we've created multi-directional shoes specifically for fitness.
DROP: height difference between the front and back of your foot
All of our fitness shoes have a 4 mm drop. This 4 mm drop means that you feel closer to your natural foot position (barefoot = no drop). It's important to bear in mind that, if you're used to wearing shoes with too much drop, such as high heels, it will take some time to get used to your new shoes.
The cushioning is the ability of the shoe to cushion impacts and dampen vibrations. The main point of impact between the foot and the floor during fitness activities is at the forefoot, whereas for running the impact is at the heel. We design our shoes with excellent cushioning at the forefoot to protect your body from repeated impacts while also stabilising your supporting leg to help you string movements together more smoothly.
How do we prove it? Product tests
In our labs, our researchers analyse movements using sensors that precisely measure the human body's reactions. But because nothing is as good as tried and tested experience, we've also tested our products in gyms where they'll actually be used. We use these tests to create technical and affordable products to keep you doing sport safely and comfortably.
The bonus is no marks on the floor.
Our sole has been designed to leave no marks on the floor.
Can you run on a treadmill wearing fitness shoes?
Our fitness shoes were specially designed for cardio fitness activities. They can also be used for limited treadmill running. If you want to warm up/cool down before/after a session on a treadmill, these shoes are just what you need. However if your sole exercise is running on a treadmill or outdoors, for safety reasons it is highly recommended that you wear shoes designed for running.