AT EASY KIDS' ATHLETICS SHOES - RED/GREY

On shoes, the drop refers to the height difference between the toe and heel. Scientific studies carried out by our research laboratory (the SportsLab) have proven to us that having zero drop gives a more natural stride, similar to your stride when running barefoot. This natural motion lets your child better absorb impacts when running and strengthens their tendons and muscles in the long term.

To encourage a natural stride that's as close as possible to running barefoot, the Athletics Easy shoe is based around 3 criteria: - Zero drop so that the midfoot contacts the floor first, rather than the heel. - A low weight for a smoother stride - Flexibility, to bend at the midfoot more easily when you drive forwards. The result is that, when you contact the floor, the energy is transferred to the muscles at the back of the leg, which are better at absorbing vibrations.

Our team designed these shoes around the needs of budding athletes and feedback from their parents: - The rubber patches at the front and back of the sole make it grippier - The rip-tab helps your child to put their shoes on and take them off unaided - The strap inside the shoe ensures that your child's foot is correctly supported - The reinforcements at the front, back and sides of the upper provide extra support and protection

...a light, stylish, affordable shoe. Behind this end result was a team of 15 people, a lot of back and forth, feedback from all of you, a close collaboration with the SportsLab, lab tests and field tests, and a strong desire to create an affordable shoe designed to encourage a natural stride as kids discover sport. The result? "A stylish shoe that makes so much sense and that's in line with the values of athletics."

"We started from the principle that the body is naturally well made and that it has everything it needs to be able to run. It's as children, when we first discover sport, that we develop our natural stride. That's why we wanted to create this shoe." "The message is to not fight nature and relearn how to run, because running comes naturally. When kids start athletics, these shoes let them move as they should."

Our junior athletics shoes are specially designed to meet the needs of kids and their feet. Even in the same shoe size, kids' feet are thinner and take up less space within the shoe than adults' feet. Give your future champs the space they need so they're not restricted as they move. As an adult, if you were to wear kids' shoes, they'd constrict your feet, which would affect your whole body!